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Before writing anything, it helps to clarify what’s actually being offered and why it matters
The Unique Selling Proposition (USP) analysis is a short, structured questionnaire followed by a conversation. The goal is to
surface what’s essential, identify where confusion is slowing decisions, and establish a clear
starting point
This isn’t a sales pitch.
I help businesses clarify what they’re selling and why it matters.
It’s a diagnostic.
By the end of the process, you should have a clearer articulation of your value and a better
sense of what your messaging needs to do next
sense of what your messaging needs to do next
If it makes sense to work together, we’ll know. If not, you’ll still leave with more clarity than
you started with
you started with